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Help with visual stylistics

Good day to all! I am preparing concepts and really need to understand character styles - what they are, how to choose for a project, what looks best where. If anyone has come across useful sites on this topic, please send me a link or name, I will be grateful!

When I started publishing mobile games, I quickly realized that style and graphics are the first thing that attracts or repels a player. One of the projects literally failed because of weak visuals, and I decided that next time I'll do everything right. I found a team through game mechanics read more, and the difference was colossal. The art became recognizable, bright, and at the same time fully corresponded to the gameplay. Thanks to this, we not only came out on top, but also received good reviews in stores. Now I know for sure: good art is not a luxury, but a necessity.

Hi. I am working on the concept of a new mobile game and again I am convinced how much the visual style decides. Well-drawn characters, clear lines, attention to detail - all this affects the player's involvement. Without a strong artistic base, the project loses half of its strength.